Case Studies
The following case studies typically include sensitive business information, so we don’t disclose names, for example, without explicit permission. They’re meant to serve as a guidepost to some of our successes to illustrate the results you can get using InMarketTargeting. They are typically single-channel campaigns, with some multi-channel. The channel used is described in the summary.
Denver Real Estate
Facebook Campaign
In its first 3 weeks, lead gen campaign for a Denver real estate broker resulted in 334 short-form leads and 13 signed buyer contracts (with more pending) from an $1,800 ad spend.
Details:
- $156,000 expected revenue generated from campaign
- Conversion rate was 21%
- Cost per lead was $5.50 based on campaign ad spend
Illinois Mortgage Broker
Facebook Campaign
During the first 30 days of using InMarketTargeting leads, an established mortgage lead generation campaign in Illinois was able to produce an ROI of 2,567% for the client.
Details:
- 200 leads produced
- At an average cost of $15
- 20 projected sales based on prior conversion stats
- Broker earns an average of $4,000 per close
Kentucky Mortgage Broker
Facebook Campaign
A lead gen campaign for a mortgage broker in Kentucky produced an average per-lead cost of $3. Industry norms are at least $30 per non-lead exclusive lead and $100+ for an exclusive lead.
Details:
- Lead costs reduced by over 90% vs industry norms
- Consistently generating leads at $3 per
- Each sale represents, on average, $4,000 in commission for the client
