See what the bottleneck is costing you, every month.

The cost of a missed call is the average value of a job multiplied by the share of callers who never call back. For most service businesses the second number is the shock: the large majority of people who reach voicemail simply dial the next company on the list rather than leaving a message. A business missing a handful of calls a week at a typical job value is usually losing a five-figure sum a year, and often far more in trades where one call can be a whole roof or a system replacement.

Move the sliders to match your business: how many calls you get, roughly how many go unanswered, what an average job is worth, and how often a booked call becomes a customer. The calculator multiplies those together to estimate the revenue currently walking past the front door each month, and what recovering it would be worth. It is an estimate built from your own numbers, not an industry average.

Because the loss compounds in three places at once. The job itself is lost, the marketing spend that produced the call is wasted, and the customer is handed to a competitor who now has them for every future job. A single missed call is rarely a single lost job; it is usually a lost relationship plus the cost of having generated the lead in the first place.

Answering them. In practice that means something picking up on the first ring at every hour, qualifying the caller, and booking the appointment while they are still on the phone. An AI receptionist does that at a flat cost and handles several callers at once, which is why response time drops to under a minute rather than until the owner is off a job.